A Bauhaus Domesticated in São Paulo

The project bauhaus imaginista would be negligent if it did not address the artist group referenced by its title, the Mouvement Internationale pour un Bauhaus Imaginiste (International Movement for an Imaginist Bauhaus, or IMIB), founded in 1953 by Danish artist Asger Jorn together with a handful of French and Italian colleagues. Many of the theoretical and artistic positions advocated by the IMIB were developed dialectically in response both to the historical Bauhaus and the reconstitution of a Bauhaus-inspired pedagogical program at the Hochschule für Gestaltung (HfG) in Ulm.

The examination of approaches, models and strategies for a redefinition of visual culture, the control of images and the shaping of perception made former Bauhäuslers interesting to the American establishment. Their knowledge was incorporated in the development of democratization tools that aid in the fight against fascism and, later, were strategically used against Eastern Bloc countries during the Cold War.